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Marketing

CommonGood

An AI platform that automates STAR mapping and marketing mix modeling for consumer brands.

Industry
Marketing
What we built
SaaS platform, Automation
Timeline
3 months
Budget
~$70K
Live
commongood.co ↗
CommonGood homepage

The challenge

Marketing analytics for consumer brands meant pulling data by hand from many sources and running slow models, which delayed decisions in a crowded market.

What we built

We built a SaaS platform with one API over Stackline, SEMRUSH, Nielsen and IRI data. It automates STAR mapping and marketing mix modeling, and adds an AI assistant for campaign ideas.

Outcomes

  • STAR mapping and MMM automated end to end
  • No more manual data collection across platforms
  • Faster creative ideation with an AI assistant
  • Real-time insights for quicker marketing decisions

Built with

SupabaseNext.jsOpenAI

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